#HOTCS: David Tsui, Vancouver

“Canadian companies: don’t be shy. Reach out to our regional offices. Whether you’re on the verge of entering a new market, or you’re not really sure how to approach doing business abroad, we can help. We’ll have a very rich discussion about what your company’s capabilities are, what’s really your value proposition, and how you can defend that. We’ll talk about what trade shows you can participate in, what markets make more sense in the short term versus the longer term, and how you can actually get there. These discussions can lead to some soul-searching. Some companies realize that things might be okay right now, but in order for them to achieve a new level of ambition, they have to rethink or remake some portion of who they are internally as a company in order to build or redesign themselves for growth. This is where trade commissioners can really have an impact on Canadian companies.”