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Online marketplace profiles
Online marketplaces offer a practical option for Canadian companies looking to get started in e-commerce sales, with multiple benefits including minimal upfront costs and the ability to quickly list product details.
Use this tool to explore online marketplaces that can help you reach international consumers in markets that complement the sales objectives of your product or service. To begin, sort by your market of interest to help you narrow down your options and find the platform that aligns with your business requirements.
| Platform | Markets | Registered Users | Logistics Support | Description |
|---|---|---|---|---|
| Alibaba | Global | N/A | Fulfilled by marketplace / fulfilled by seller | Alibaba is a large-scale e-commerce platform based out of China that has several subsidiaries that each have their own specialization. The marketplace is globally available and services multiple sectors. |
| Amazon Australia | Global | N/A | Fulfilled by marketplace / Fulfilled by seller | Amazon gives companies of all sizes an international sales channel with no upfront costs. Amazon can store, pack and deliver sellers’ products to customers, as well as provide customer service and handle returns. Their safe payments infrastructure helps minimize risk for sellers. Amazon operates under multiple domains that reach different groups of countries around the world. |
| Amazon France | Global | N/A | Fulfilled by marketplace / Fulfilled by seller | Amazon gives companies of all sizes an international sales channel with no upfront costs. Amazon can store, pack and deliver sellers’ products to customers, as well as provide customer service and handle returns. Their safe payments infrastructure helps minimize risk for sellers. Amazon operates under multiple domains that reach different groups of countries around the world. |
| Amazon Germany | Global | N/A | Fulfilled by marketplace / Fulfilled by seller | Amazon gives companies of all sizes an international sales channel with no upfront costs. Amazon can store, pack and deliver sellers’ products to customers, as well as provide customer service and handle returns. Their safe payments infrastructure helps minimize risk for sellers. Amazon operates under multiple domains that reach different groups of countries around the world. |
| Amazon Italy | Global | N/A | Fulfilled by marketplace / Fulfilled by seller | Amazon gives companies of all sizes an international sales channel with no upfront costs. Amazon can store, pack and deliver sellers’ products to customers, as well as provide customer service and handle returns. Their safe payments infrastructure helps minimize risk for sellers. Amazon operates under multiple domains that reach different groups of countries around the world. |
| Amazon Japan | Global | N/A | Fulfilled by marketplace / Fulfilled by seller | Amazon gives companies of all N/A sizes an inter N/A national sales N/A channel with N/A no upfront costs. Amazon can store, pack and deliver sellers’ products to customers, as well as provide customer service and handle returns. Their safe payments infrastructure helps minimize risk for sellers. Amazon operates under multiple domains that reach different groups of countries around the world. |
| Amazon Mexico | Global | N/A | Fulfilled by marketplace / Fulfilled by seller | Amazon gives companies of all sizes an international sales channel with no upfront costs. Amazon can store, pack and deliver sellers’ products to customers, as well as provide customer service and handle returns. Their safe payments infrastructure helps minimize risk for sellers. Amazon operates under multiple domains that reach different groups of countries around the world. |
| Amazon Spain | Global | N/A | Fulfilled by marketplace / Fulfilled by seller | Amazon gives companies of all sizes an international sales channel with no upfront costs. Amazon can store, pack and deliver sellers’ products to customers, as well as provide customer service and handle returns. Their safe payments infrastructure helps minimize risk for sellers. Amazon operates under multiple domains that reach different groups of countries around the world. |
| Amazon USA | Global | N/A | Fulfilled by marketplace / Fulfilled by seller | Amazon gives companies of all sizes an international sales channel with no upfront costs. Amazon can store, pack and deliver sellers’ products to customers, as well as provide customer service and handle returns. Their safe payments infrastructure helps minimize risk for sellers. Amazon operates under multiple domains that reach different groups of countries around the world. |
| eBay | Global | 164.0 million | Fulfilled by seller | eBay connects sellers to buyers worldwide, offering services in countries around the globe. Products are sold both new and used and using various pricing formats. |
| Fruugo | Global | N/A | Fulfilled by seller | The online marketplace operates with hundreds of retailers on a no-sale, no-fee basis. It's easy to set up and provides a single feed in your own language and currency. Fruugo handles translation, customer service, marketing and foreign exchange – so the retailer only needs to fulfil the order. |
| OnBuy | Global | N/A | Fulfilled by seller | OnBuy is an international sales channel for companies of all sizes. It is one of the fastest growing online marketplaces. OnBuy gives sellers the opportunity to stay competitive in the global market and connect with buyers worldwide. |
| Bol | Belgium, Netherlands | 8.0 million | Fulfilled by marketplace / fulfilled by seller | Bol is one of the biggest online retailers in the Netherlands and Belgium. They are a large player operating in the markets they know best, aiming to provide excellent customer experiences. |
| Canada Tmall Store | China | 400.0 million | Fulfilled by marketplace / fulfilled by seller | This platform sells Canadian products and brands on the Tmall Global Platform, a subsidiary of Alibaba; one of China's largest online marketplaces. The products listed on Tmall are typically mid-range to high-end and logistics are dealt with in your home currency. |
| Catch | Australia | 4.0 million | Fulfilled by seller | Catch is a one-stop shop for Australian consumers, ranging in categories from fashion, beauty and home through to groceries and pet supplies. |
| Cdiscount | France | 8.2 million | Fulfilled by marketplace / fulfilled by seller | Cdiscount is a major marketplace in France. It offers products in over 40 different categories, operates its own fulfilment service and has a vast network of pickup points. |
| Darty | France | 16.0 million | Fulfilled by seller | Darty is a well-known French retailer and a market leader in the household appliances market. They have built a solid reputation based on their "contrat de confiance" which guarantees low prices with high quality service. |
| ePrice | Italy | 1.5 million | Fulfilled by seller | ePrice is a well-known and respected Italian marketplace, and the market leader for consumer electronics, home appliances, gaming and more. Sellers benefit with lower commission rates than some other marketplaces and no listing fees. |
| Flipkart | India | 100.0 million | Fulfilled by marketplace | Flipkart is India's largest online marketplace, with a large market share in major consumer categories such as electronics, kids and baby, homeware and sports and fitness. |
| Fnac | Belgium, France, Portugal, Spain, Switzerland | 29.0 million | Fulfilled by seller | Fnac is the leading French retailer for high tech and media products. They have over 29 million customers and 7 million affiliates. As well as Fnac.com, they have 720 shops worldwide. |
| Goxip | Hong Kong, China | 0.25 million | Fulfilled by seller | Goxip is an award-winning social commerce app and marketplace based in Hong Kong. Described as a 'shoppable Instagram', customers love the mix of social sharing, image-recognition search and regular discounts. |
| JD Worldwide | China | 240.0 million | Fulfilled by marketplace / fulfilled by seller | JD.com is the second largest business-to-consumer (B2C) e-commerce site in China, with 188 million active users. |
| Kaola | China | 30.0 million | Fulfilled by marketplace / fulfilled by seller | Kaola.com is a cross-border platform selling ‘western’ brands. It lets sellers showcase their products across many online forums, portals and marketing channels. |
| La Redoute | France | 11.0 million | Fulfilled by seller | La Redoute was founded in 1875 and opened a selective marketplace in 2010. It is one of France's most popular online platforms for fashion and homeware, with a presence in over 26 countries. |
| Linio | Mexico, Colombia, Chile, Panama and Peru | 20.0 million | Fulfilled by marketplace / fulfilled by seller | Linio is a prominent online marketplace operating out of South America, covering several nations and providing potential access to a huge market of over 300 million people. |
| Privalia | Italy, Spain | 16.0 million | Fulfilled by seller | Privalia is an outlet platform for fashion, kids and homeware. They operate a flash-sale model, with brand campaigns running from 3-5 days. As sales are promoted directly via email and mobile alerts to registered members only, this is a discrete channel. |
| Rakuten | Japan | 105.0 million | Fulfilled by seller | Rakuten is one of the world's largest online marketplaces and the leading platform in Japan. It helps companies develop their brand presence and offers them a choice of four store management plans, as well as the option to sell directly to Japanese consumers. |
| TheMarket | New Zealand | 3.5 million | Fulfilled by seller | TheMarket is a large, content-rich e-commerce platform launching in 2019 promising to offer merchants broad reach to New Zealanders. Product categories include Fashion, Home & Living, Sports, Toys, Electronics and Beauty. |
| Trade Me | New Zealand | 4.4 million | Fulfilled by seller | Trade Me is one of New Zealand's most popular websites and largest digital platforms, with a high level of domestic web traffic. Sellers can benefit from strong demand for products in a country with seasons opposite to those in the northern hemisphere. |
| ttHigo | China | N/A | Fulfilled by marketplace / fulfilled by seller | ttHigo from Newegg.com is a premium cross-border e-commerce platform. It launched in September 2017 and targets affluent Chinese customers with a taste for western brands. |
| 1688.com | China | 120.0 million | Fulfilled by seller | 1688.com is a sister website of Alibaba.com. It's one of China's leading online business-to-business (B2B) marketplaces. |
| Etsy (Arts & Crafts, Fashion) | Global | N/A | Fulfilled by marketplace / fulfilled by seller | Etsy is a global marketplace focused on handmade and vintage items. Most products sold fall into the category of arts, crafts, fashion, jewelry, furniture, and housewares. Vintage items must be at least 20 years old to qualify. Etsy allows sellers to easily set up their own ‘storefront’ with full e-commerce capabilities and few restrictions. |
| ManoMano (Home/Garden, Construction) | Belgium, France, Germany, Italy, Spain, United Kingdom | 1.5 million | Fulfilled by seller | ManoMano is a European marketplace specializing in DIY, home improvement and gardening supplies. It is one of Europe's fastest growing e-commerce platforms. ManoMano only works with sellers that can meet their quality, reliability and delivery service standards. Operating strictly as a marketplace, ManoMano does not compete with sellers, with commissions negotiated individually with each merchant. |
| Newegg (ICT) | Global | 33.0 million | Fulfilled by marketplace / fulfilled by seller | Newegg is a major online technology marketplace dealing in computer systems, components, gaming, software, office solutions and more. Newegg operates in numerous countries around the globe. |
| NeweggBusiness (ICT) | USA | 0.35 million | Fulfilled by marketplace / fulfilled by seller | NeweggBusiness sells IT products and services to businesses, government agencies, healthcare organizations and educational institutions. It has more than 300,000 customers and offers sellers various inventory, fulfilment, shipping and returns management services, including warehousing in the USA. |
| SF Best (Food & Drink) | China | 20.0 million | Fulfilled by marketplace | SF Best focuses on imported food and drink, with the online marketplace negotiating to buy products from brands. The company is also developing own-brand products and is interested in talking to original equipment manufacturers. |
| Shangpin (Fashion) | China | 32.0 million | Fulfilled by seller | Shangpin is one of China’s leading mid-to-high end fashion and luxury online platforms, selling products from over 1,400 brands. It offers a drop-ship model. |
| Spartoo (Fashion) | Belgium, Czechia, Denmark, Finland, France, Germany, Greece, Hungary, Italy, Netherlands, Poland, Portugal, Slovakia, Spain, Sweden, United Kingdom | 450.0 million | Fulfilled by seller | Spartoo specializes in shoes and clothing. Based in Grenoble, France, it operates in several countries with customer service in 12 languages. It offers a standard marketplace drop-ship model. |
