Spotlight on Market Diversification

The concept of diversification is an important consideration for small and medium-sized enterprises (SMEs) for expanding business internationally. Having a diversification strategy will benefit your business’s long-term stability and growth.

This guide is intended to help you determine how Canadian businesses can benefit from the US e-commerce market. The report outlines the country's e-commerce industry and its growth drivers as well as provides an analysis of the opportunities, challenges and resources required that lead to success.