Food & Drinks Malaysia by SIAL 2025

Date: July 1 to July 3, 2025
Venue: Malaysia International Trade and Exhibition Centre (MITEC)
Location: Kuala Lumpur, Malaysia
Target Audience: Canadian food and beverage businesses interested in entering or expanding their presence in the Malaysian market via retail and online sales. The focus will be on showcasing pre-packaged food and drinks products.
Sector: Agriculture and processed foods, Fish and seafood, Wine, beer and spirits

Event description

The High Commission of Canada in Malaysia is excited to partner with Food & Drinks Malaysia by SIAL on their annual trade show, Malaysia's key event in the processed foods industry. This three-day, in-person event will feature leading global businesses and industry leaders in seven sub-sectors:

• food and beverage
• spices and condiments
• halal
• alternative protein
• packaging and processing
• snacks and confectionery
• seafood and fisheries

At the Canada Pavilion, supported by the High Commission of Canada in Malaysia and Agriculture and Agri-Food Canada through the Canada Brand program, participating Canadian businesses will have the opportunity to showcase their products and services to a diverse range of Malaysian buyers through product displays and targeted business-to-business (B2B) meetings.

Register to attend

Contact Katia-Maud Laflamme (katia-maud.laflamme@international.gc.ca), Trade Commissioner, to express your interest or for more information.

Why your organization should participate

• Compare your product/service with international competitors
• Increase visibility of your product or service
• Meet key commercial entities, industry players, and potential buyers, investors and/or partners
• Participate in networking events
• Participate in pre-organized business to business meetings
• Pitch your product /service to selected audiences
• Receive on-the-ground assistance from the Canadian Trade Commissioner Service

Trade Commissioner(s) involvement

Activities organized by the Trade Commissioner Service

• Business-to-business meetings
• Pavilion/exhibit
• Product pitch to select audiences

The Trade Commissioner, Katia-Maud Laflamme (katia-maud.laflamme@international.gc.ca), specializes in the agriculture and processed foods sector for the Malaysian market and can provide information on this event and other local events that you are considering, as well as advice on business development in the region. The Trade Commissioner Service offers services free of charge to Canadian exporters and companies that meet our client criteria.