Taste of Canada 2024 in Malaysia
Date: September 21 to September 30, 2024
Venue: déMarket Supermarket
Location: Kuala Lumpur, Malaysia
Target Audience: Canadian food and beverage businesses interested in entering or expanding their presence in the Malaysian market via retail and online sales. The focus will be on showcasing staple dried, frozen and/or organic products.
Sector: Agriculture and processed foods, Fish and seafood, Wine, beer and spirits
Event description
The High Commission of Canada in Malaysia, in collaboration with their local partner Mamami Shoppe Sdn. Bhd., is hosting the Taste of Canada in Malaysia event in Kuala Lumpur! The focus will be on showcasing staple dried, frozen and/or organic products such as:
- Confectionery and snacks
- Food-grade grains and pulses
- Fruits and vegetables
- Health supplements (e.g., digestible vitamins)
- Honey
- Ginseng
- Meat including fish and seafood
- (Note: Exporters of pork products are not eligible to register.)
- Nuts
- Wine, beer and spirits
Taste of Canada in Malaysia will be held at déMarket Supermarket (Taman Desa location). As one of the leading retail chains in Malaysia, déMarket constitutes a strong promotion local platform known for its diverse consumer base and extensive selection of premium foreign food and beverage products.
For ten days, Malaysian buyers will have the opportunity to explore the Taste of Canada section at the supermarket, where they will be introduced to a selection of Canadian products on display.
Taste of Canada in Malaysia will offer Canadian exporters the opportunity to test their products in the local market and gather valuable feedback from qualified contacts and the public through the High Commission of Canada in Malaysia. Products that receive a positive response from consumers could be considered for listing in déMarket and might be introduced to other outlets in Malaysia, including online retailers. Additionally, Mamami will evaluate the possibility of becoming the sole distributor for selected products in Malaysia.
Mamami is a one-stop shop for healthy food covering 90% of the Malaysia market. Please consult Mamami's corporate profile (PDF format) for more information.
Notes
- Interested Canadian businesses must register by August 17, 2024.
- Selected food and beverage products, samples and/or testers should be exported on a direct consignment basis.
- Participating Canadian companies will be responsible to ensure that selected products and/or promotional materials arrive in Malaysia by September 17, 2024.
- Halal certification of selected food and beverage products is not mandatory but is recommended for all selected products, with the exceptions of wine, beer and spirits.
Register to attend
Contact Katia-Maud Laflamme (katia-maud.laflamme@international.gc.ca) to express your interest or for more information.
Why your organization should participate
- Compare your product/service with international competitors
- Gain insights and market intelligence
- Increase visibility of your product or service
- Meet key commercial entities, industry players, and potential buyers, investors and/or partners
- Pitch your product /service to selected audiences
- Receive on-the-ground assistance from the Canadian Trade Commissioner Service
Trade Commissioner(s) involvement
Activities organized by the Trade Commissioner Service
- Pavilion/exhibit
- Product pitch to select audiences
The Trade Commissioner, Katia-Maud Laflamme (katia-maud.laflamme@international.gc.ca), specializes in the agriculture and processed foods sector for the Malaysian market and can provide information on this event and other local events that you are considering, as well as advice on business development in the region. The Canadian Trade Commissioner Service offers services free of charge to Canadian exporters and companies that meet our client criteria.
