Spotlight on E-commerce

This Spotlight on E-commerce compiles essential information for companies looking to either start doing business online with consumers in markets abroad, or for those who already have an online presence to explore best practices to diversify their sales to target consumers in some of the world’s largest markets.

The Spotlight can help your company stay informed with the right resources to effectively sell to consumers around the world through digital platforms. From e-marketplaces to virtual storefronts and search engine optimization, this short guide can assist your business in taking the important first step to market your products and services online to a much wider audience.