Spotlight on International Marketing

In an ever evolving technological world where businesses continue to improve their efficiency and new competitors can be established overnight, global competition is fierce, making it imperative to promote yourself effectively to both potential customers and investors.

This Spotlight is presented by the Canadian Trade Commissioner Service (TCS) to help you identify key considerations and best practices for marketing your company internationally as well as to investors and venture capitalists. Whether it involves fine tuning your unique selling proposition (USP) or adapting elements of your marketing mix, this short guide can help your company prepare to market itself efficiently when faced with global opportunities.