Step-by-Step Guide to Exporting

Introduction

Accelerate your business growth. Learn how to navigate the complexities of global markets.

Step 1 – Getting started: assessing your export potential

Examining the basics of exporting. Evaluate your readiness with fifteen questions.

Step 2 – Globalization: linking to global value chains

Connecting to the world’s top suppliers. See how value chains link your business to the world.

Step 3 – Charting your route: developing your export plan

Planning starts at home before you export. Determine how to draft and maintain an evergreen plan.

Step 4 – Setting out: identifying your target market

Selecting a target market can make or break success. Become effective in targeting the right market.

Step 5 – Reaching the customer: developing your export marketing strategy

All markets are not the same. Understand how to adapt your strategy to address cultural differences.

Step 6 – Opening the door: entering your target market

Developing your market-entry strategy. Learn how Free Trade Agreements benefit your planning.

Step 7 – Shippers and shipping: delivering the goods

Getting goods to market can be challenging. Become efficient in managing export logistics.

Step 8 – Identifying your export financing requirements

Understanding risks and protecting from shortfalls. Discover financing opportunities to support export success.

Step 9 – The fine print: understanding the legal side of international trade

Interpreting the rules of engagement can be complex. Master how to safeguard your goods and services.

Step 10 – Selling online: E-commerce for exporters

Taking advantage of the internet is easy. Access new markets from the comfort of home.

Appendices

Building your export toolkit. Add to your knowledge with checklists, resources, and commonly used trade terms.

• Appendix A – Your exporting checklist
• Appendix B – Resources for exporters
• Appendix C – Glossary of international trade terms