Canadian Pavilion at Natural Health and Nutrition Expo
Date: May 21 to May 23, 2025
Venue: China Import and Export Fair
Location: Guangzhou, China
Target Audience: Canadian brands selling natural health products and functional foods.
Sector: Consumer products, Life sciences
Event description
The Trade Commissioner Service (TCS) will showcase a strong Canadian presence at the upcoming China International Natural Health and Nutrition Expo (NHNE). Taking place May 21 to 23, 2025, in Guangzhou, NHNE is Asia's premier trade show for health, nutrition, and dietary supplements, serving as a key indicator of industry development trends. Spanning over 40,000m2, this biannual event attracts 120,000 omnichannel buyers to explore offerings presented by 1,200 suppliers from more than 30 countries and regions.
The TCS based in China is organizing a Canada Pavilion at NHNE 2025 which will bring together TCS clients to showcase strength of the Canadian brand and credibility of the Natural Product Number (NPN) regulatory system that makes Canadian natural health products the greatest in the world. In collaboration with Reed Sinopharm Exhibitions (RSE), NHNE's organizers, the TCS will secure the best location for the Canada Pavilion, to maximize visibility and foot traffic.
To further enhance opportunities for participating companies, we will also curate a comprehensive side program that includes:
- A high-profile "Canada Day" brand promotion event on the expo's main stage
- A targeted pitching session to connect Canadian businesses with potential buyers
- Exclusive business to business (B2B) programming with key local partners from across China
The TCS is committed to subsidizing costs for participating clients as much possible. However, due to rising venue expenses and budget constraints across the Government of Canada, participating clients will be asked to contribute anywhere from CAD 1,400 to 2,400.
This contribution covers:
- booth rental, design, and construction
- Canada Pavilion branding and promotion
- access to exclusive networking events and programming
Register to attend
- Contact Lily Li, leilily.li@international.gc.ca, or Jonathan Brasnett, jonathan.brasnett@international.gc.ca, if you are interested in joining the Canadian Pavilion at NHNE 2025
- Registration deadline: March 7, 2025
Why your organization should participate
- Compare your product/service with international competitors
- Develop a first-hand understanding of the opportunities and challenges of doing business in foreign markets
- Gain insights and market intelligence
- Increase visibility of your product or service
- Meet key commercial entities, industry players, and potential buyers, investors and/or partners
- Participate in networking events
- Participate in pre-organized business to business meetings
- Pitch your product /service to selected audiences
- Receive on-the-ground assistance from the Canadian Trade Commissioner Service
Trade Commissioner(s) involvement
Activities organized by the Trade Commissioner Service
- Business-to-business meetings
- Pavilion/exhibit
- Product pitch to select audiences
The Trade Commissioner, Lily Li (leilily.li@international.gc.ca), specializes in the consumer products sectors for the Chinese market, and can provide information on this and other local events that you are considering, as well as advice on business development in the region. The Canadian Trade Commissioner Service offers services free of charge to Canadian exporters and companies that meet our client criteria.
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