Gateway program into China's medical device market

Date: March 22 to March 24, 2025
Venue: Hangzhou Grand Convention and Exhibition Center, Zhejiang
Location: Hangzhou City, Zhejiang Province, China
Target Audience: Canadian in vitro diagnostics manufacturers with an established presence in China seeking to enhance brand visibility, broaden distribution networks, and drive additional sales growth. Canadian companies aspiring to make an informed decision on market entrance.
Sector: Life sciences

Event description

Canadian in vitro diagnostics (IVD) sector stakeholders interested in entering the Chinese market with their own products and/or solutions targeting the below commercial segments are invited to join the Trade commissioner Service (TCS) at the 22nd China International IVD Expo (CACLP):

• Clinical Chemistry
• Immunoassay
• Molecular Diagnostic
• Microbiology
• Hematology
• Self-Monitoring of Blood Glucose (SMBG)
• Point of Care Testing (POCT)
• Coagulation

Phase I (September 2024 to January 2025): Online educational webinars and expert panel discussions covering essential preparatory topics, including market understanding, regulatory pathways, product positioning, and commercial segmentation.

• September 2024: Overview of China's IVD market trends since COVID, opportunities and challenges, and current competitive landscape.
• January 2025: Market access, regulatory framework and go-to-market strategy development.

Phase II (March 22 to 24, 2025): Canada Booth at The 22nd China International IVD Expo (CACLP) in Hangzhou, Zhejiang Province, China - the largest IVD industry event in the Asia-Pacific region. The event offers onsite business matchmaking, on-stage roadshow opportunities, a networking reception, and enhanced TCS support for exploring product distribution opportunities, including curated site visits and/or private meetings with regulatory bodies.

Stay Informed

Subscribe to the TCS MED+ Newsletter, a newly launched quarterly life sciences business digest. Delivered in bite-size format, it's your 3-minute scan of essential China market updates. For subscription details, contact Lulu Mi (lulu.mi@international.gc.ca).

Register to attend

• Please register your interest with Lulu Mi (lulu.mi@international.gc.ca), Trade Commissioner in Shanghai, China, by COB Friday, December 20, 2024, and including your organization name, business title, and contact details.
• Please contact Lulu Mi (lulu.mi@international.gc.ca) for any questions or comments.

Why your organization should participate

• Compare your product/service with international competitors
• Develop a first-hand understanding of the opportunities and challenges of doing business in foreign markets
• Gain insights and market intelligence
• Increase visibility of your product or service
• Meet key commercial entities, industry players, and potential buyers, investors and/or partners
• Meet key regulatory bodies
• Participate in networking events
• Participate in pre-organized business to business meetings
• Pitch your product /service to selected audiences
• Receive mentoring and coaching
• Receive on-the-ground assistance from the Canadian Trade Commissioner Service
• Better prepared to protect own commercial and contractual interests in a foreign market of high complexity

Trade Commissioner(s) involvement

Activities organized by the Trade Commissioner Service

• Business-to-business meetings
• Networking event
• Pavilion/exhibit
• Product pitch to select audiences
• Site visits

• Webinars

The Trade Commissioner, Lulu Mi (lulu.mi@international.gc.ca), specializes in the life sciences sector for the Chinese market and can provide information on this event and other local events that you are considering, as well as advice on business development in the region. The Canadian Trade Commissioner Service offers services free of charge to Canadian exporters and companies that meet our client criteria.