Canadian Pavilion at ISPO Beijing 2025

Date: January 10 to January 12, 2025
Venue: China National Convention Center
Location: Beijing, China
Target Audience: Distributors, logistics companies, marketing agencies, e-commerce platforms, local business contacts, influencers, and media representatives from the outdoor sports and lifestyle sector
Sector: Consumer products, Industrial machinery, Tourism

Event description

The Trade Commissioner Service (TCS) consumer products business promotion team, at the Canadian Embassy in Beijing is launching a recruitment for ISPO Beijing 2025, a premier outdoor sports and lifestyle expo taking place in Beijing from January 10-12, 2025. Following the success of our first-ever Canada Pavilion at ISPO Beijing 2024, we will be organizing a larger pavilion in 2025 to showcase even more outstanding Canadian brands. More than 30,000 professional visitors and key opinion leaders attended last year's event.

The TCS has been working closely with the trade show organizers to guarantee the best possible location for the Canadian Pavilion at the entrance of the trade show, secure the most competitive price for space rental, organize business-to-business (B2B) events and brand promotions (such as runway shows, community building activities) to maximize the benefit to all exhibiting clients. The TCS will subsidize client participation as much as its budget permits, but exhibiting clients will need to cover the remaining costs for each square meter of exhibition space.

Please let us know as soon as possible if you are interested in exhibiting in the Canada Pavilion at ISPO Beijing 2025, and how much space you would need (in m2) for your brand's exhibit. We are aiming to recruit 10-12 brands, and places will be given out on a first-come first-served basis.

Register to attend

If you are interested in exhibiting in the Canada Pavilion at ISPO Beijing 2025, or would like more information about the trade show, please don't hesitate to reach out to Jonathan Brasnett (jonathan.brasnett@international.gc.ca), the lead trade commissioner on this initiative.

Why your organization should participate

• Compare your product/service with international competitors
• Develop a first-hand understanding of the opportunities and challenges of doing business in foreign markets
• Gain insights and market intelligence
• Increase visibility of your product or service
• Meet key commercial entities, industry players, and potential buyers, investors and/or partners
• Participate in networking events
• Participate in pre-organized business to business meetings
• Pitch your product /service to selected audiences
• Receive mentoring and coaching
• Receive on-the-ground assistance from the Canadian Trade Commissioner Service

Trade Commissioner(s) involvement

Activities organized by the Trade Commissioner Service

• Business-to-business meetings
• Networking event
• Pavilion/exhibit
• Product pitch to select audiences

The Trade Commissioner, Jonathan Brasnett (jonathan.brasnett@international.gc.ca), specializes in the consumer products sector for the northern Chinese market and can provide information on this event and other local events that you are considering, as well as advice on business development in the region. The Canadian Trade Commissioner Service offers services free of charge to Canadian exporters and companies that meet our client criteria.