Join our Webinar: Business Women’s Trade Mission to Las Vegas

Date: Wednesday, April 12, 2017 – 13:30-14:30
Sector: : Multi-sector

The Business Women in International Trade (BWIT) program in partnership with the Women's Enterprise Organizations of Canada (WEOC),invites you to participate in a free webinar to learn how your business can benefit from the June 2017 trade mission to WBENC’s National Conference and Business Fair.

  • Discover unique opportunities in the U.S. for your women-owned business
  • Learn about the trade mission programming
  • Have your questions answered by Canadian trade commissioners and WEOC representatives

Webinar Dates:

  • Wednesday, April 12, 2017 – 13:30-14:30 (EDT) (English)

Email BWIT to register.

The trade mission will feature high-calibre networking, panel and workshop sessions, inspiring speakers and the potential for B2B matchmaking.

Women’s Business Enterprise National Council (WBENC) National Conference and Business Fair in Las Vegas, Nevada (June 18-22, 2017): The world’s largest conference targeted to women who want to access supplier diversity opportunities through U.S. Fortune 500 companies. This dynamic conference will feature Canadian programming and three days of acclaimed speakers, executive workshops, matchmaking, and networking opportunities, including the WBENC Business Fair – with more than 300 exhibitors and procurement specialists.

Target sectors: Multi-sector

There are no fees to receive services provided by BWIT and the Trade Commissioner Service. Delegates are responsible for covering the cost of their travel and accommodations as well as the WBENC conference registration fee.

Visit the trade mission webpage for up-to-date event information and email BWIT if you are interested in joining the delegation.

This message was sent by Business Women in International Trade (BWIT), a program of the Canadian Trade Commissioner Service (TCS) that supports Canadian women entrepreneurs as they pursue opportunities abroad.



This presentation is also available in .PDF format.


  • Speaker: Josie L. Mousseau, Deputy Director, Canadian Business Women in International Trade (BWIT)
  • Moderator: Lynne Thomson, Trade Commissioner, Canadian Business Women in International Trade (BWIT)

Webinar Agenda

  • Welcome and Introductions
  • Canadian Business Women in International Trade (BWIT) & Trade Commissioner Service (TCS)
  • Market overview – Nevada
  • WBENC 2017
    • WBENC - What to expect?
    • Registration process
    • GoC Support

Business Women in International Trade (BWIT)

  • BWIT is a program of Global Affairs Canada’s Trade Commissioner Service
  • Only national program that provides targeted products and services to help women entrepreneurs to expand their global footprint


Trade Commissioner Service (TCS)

  • On-the ground support for delegates: before, during and after our Trade Missions

Four key services:

  • Preparation for International Markets
  • Market Potential Assessment
  • Qualified Contacts
  • Problem Solving

The TCS has 161 offices in cities abroad and in Canada

Market Overview – Nevada

  • Bilateral trade – Cda & U.S.: $734 billion
    • Total Canada-Nevada trade in goods $2.3 billion
    • 82,800 jobs in Nevada depend on trade & investment with Canada
  • Nevada-Canada Trade: $2.3 billion
    • Nevada exports to Canada: $1.4 billion
    • Nevada services exports to Canada: $1.0 billion
    • Nevada imports from Canada: $906 million
    • Nevada is a major business hub with low risk of natural disaster, making it an ideal operations location
      • TELUS International 
      • RBC Wealth Management
      • Avison Young real estate businesses
      • Barrick Gold North America (ITC operation from its Henderson office)
      • Nevada Clean Magnesium, West Kirkland Mining, and NuLegacy Gold are all part of Nevada's northern landscape

Canada-Nevada Trade & Investment Fast Facts

Canada-Nevada Highlights

  • Key Bilateral Trade – Cda & U.S.: $734 billion
  • Total Canada-Nevada trade in goods $2.3 billion
  • 82,800 jobs in Nevada depend on trade & investment with Canada
  • Nevada imports $906 million from Canada annually:
  • Nevada's top goods imports from Canada:
    • Plastics & plastic articles: $91 million
    • Paper & paperboard: $46 million
    • Furniture & bedding: $32 million
    • Medicine, in dosage: $22 million
    • Rubber & rubber articles: $20 million

Women’s Business Enterprise National Council (WBENC) 2017, Las Vegas, Nevada - June 18 – 22

  • WBENC - largest business conference of its kind for women business owners and over 3,000 attendees!
  • Participants - Supplier Diversity, procurement and senior executive representatives from Fortune 1000 and federal government; women business owners—their teams; and key representatives of strategic partner organizations
  • 3-day annual event - ideal environment for conference participants to expand business opportunities by participating in workshops, general sessions, Business Fair, and networking events
  • Canadian Programming

WBENC 2017 – Las Vegas - June 18-22

  • Knowledge –  Educational workshops to increase your business acumen
  • Connect – Network with supplier diversity representatives from small companies to large multi-nationals
  • Contacts – Meet like-minded people who want to do business, collaborate and form strategic alliances
  • Speakers – Inspirational speeches and stories from high-profile speakers

Women’s Business Enterprise National Council (WBENC) 2017, Las Vegas, Nevada - June 18 - 22

  • WBENC:
    • Registration online WEConnect International & CAMSC: US$699.00; Non-Certified: US$799.00
    • No cost to participate other than conference fee (Discount on airfare)
    • Register through BWIT, Provincial support (West & Quebec) and WBENC
  • Hotel – 2 choices:
    • Mandalay Bay, Las Vegas
    • Delano, Las Vegas
      • Registration online WBENC
      • $189. single/double, + resort free, tax
      • Room block closes May 19th, however rooms always sell out early
      • All reservations include a 1st night non-refundable deposit which will go towards your hotel stay

Monday, June 19, 2017

  • 9:00 a.m. – 5:00 p.m. Registration Open
  • 1:00 p.m. – 4:00 p.m. Women’s Enterprise Forum Meeting (Open to all WBENC & WEConnect International-Certified WBEs) – New This Year
  • 2:00 p.m. – 4:45 p.m. First Time Attendee Orientation
  • 4:00 p.m. – 5:00 p.m. Women’s Enterprise Forum Keynote Speaker (Open to all attendees)

Tuesday, June 20, 2017

  • 7:30 a.m. – 11:00 a.m. Breakfast with Brands, WBE Canada
  • 8:00 a.m. – 6:00 p.m. Registration Open
  • 11:00 a.m. – 2:00 p.m. Kickoff Luncheon
  • 2:30 p.m. – 4:45 p.m. Concurrent Workshops
  • 5:00 p.m. – 7:30 p.m. Open time for private sponsor events 
  • 8:00 p.m. – 11:00 p.m. Welcome Reception & Auction

Wednesday, June 21, 2017

  • 8:00 a.m. – 9:30 a.m. Business Fair Breakfast and Keynote Speaker
  • 9:30 a.m. – 5:00 p.m. Business Fair Open
  • 12:00 p.m. – 2:00 p.m. Business Fair Buffet Lunch Open
  • 7:00 p.m. – 10:00 p.m. Evening Event

Thursday, June 22, 2017

  • 9:00 a.m. – 12:30 p.m. Procurement Opportunity Connection 1:1 MatchMaker Meetings
  • 11:00 a.m. – 12:15 p.m. Concurrent Workshops
  • 12:45 p.m. – 2:45 p.m. Finale Luncheon and Keynote Speaker
  • 3:00 p.m. – 5:00 p.m. Procurement Opportunity Connection 1:1 MatchMaker Meetings
  • 6:00 p.m. – 7:00 p.m. General Reception
  • 7:00 p.m. – 9:30 p.m. Tribute! Dinner and Awards Ceremony
  • 9:30 p.m – 11:30 p.m. 2018 Motown Launch Party

WBENC LasVegas 2017

  • JUNE 21stBusiness Fair - as many as 300 exhibitors looking to source from women-owned businesses, including:
    • MGM Resorts International
    • The Walt Disney Company
    • Macys Inc
    • Pfizer
    • Walmart
    • Shell
    • Target
    • Ericsson
    • Marriott
    • EY
    • BMW
    • UPS
    • The Home Depot
    • Kellogg's
    • The Coca-Cola Company
    • Raytheon
    • Bank of America
    • Staples

Women’s Business Enterprise National Council (WBENC) 2017
Las Vegas, Nevada - June 18 - 22

  • Support for Business Women:
    • Pre-event information and training
      • Webinars – next session May 17th – Prep/Pitch;
        week of June 5th – dry run for confirmed participants
      • Business women’s associations in each province
    • Support throughout for Canadian delegation
      • Canadian Meet and Mingle
      • Canadian Reception
      • BWIT Trade Commissioners available throughout the trade mission
    • Opportunity to meet buyers from Corporations with supplier diversity programs

Government of Canada Programming: June 18-22

June 18: 19:00-21:00p.m. BWIT Meet & Mingle – Skyfall 64 Lounge, Delano Hotel

  • Opportunity for delegates to meet and network with local Trade Commissioners and the Canadian Delegation

June 20: 17:00-19:00 - Canadian Delegates Reception

  • Hosted by the Government of Canada
  • Opportunity for Canadian business women to network with companies, as well as with Trade Commissioners and other Canadian delegates
  • Details to follow upon registration for pre-registration to the reception

June 21: Government of Canada booth at the Business Fair

  • Booth – WEConnect International Certified businesses can display products/marketing material; assistance from Trade Commissioners at Business Fair held on June 21

June 22:  Photo Opportunity

  • Photo of the entire Canadian delegation, Location: Stage of convention centre, following WBENC Finale Luncheon

Tips For Success @WBENC 2017

Be Strategic

  • Research target organizations in advance
  • Assess common connections to identify areas for value-added opportunities
  • Follow your target company on social media

Be Prepared

  • Arm yourself with an elevator pitch for your business
  • Know your goals and the message you wish to convey
  • Bring lots of business cards and brochures
  • Know your capacity, pricing and the competitive environment
  • Know what unique value you have to offer to your targets

Thank You and see you in Las Vegas.

For more info and to register: