Step-by-Step Guide to Exporting Cover

Step-by-Step Guide to Exporting

The Step-by-Step Guide to Exporting will help you get your business export-ready and well positioned for commercial success abroad.
Learn the essential principles of exporting whether you are a novice, intermediate or advanced exporter.
The Guide will help you to:

  • Be more competitive. Apply proven export strategies.
  • Sell to more customers. Target global buyers online.
  • Close more deals. Secure sources of export financing.
  • Enter more markets. Leverage the benefits of free trade.
  • Save time & avoid risks. Learn the legal aspects of trade.

Access this free Step-by-Step Guide to Exporting*
*Account required

Not yet registered? Sign up today.

Your one-time registration gives you access to all TCS publications, guides and market reports available through MY TCS.

Export Quiz

Want to start exporting today? Take the Export quiz, check your score and be sure that you are ready.

Step-by-Step Guide to Exporting

The Step-by-Step Guide to Exporting compiles practical insight and proven tips used successfully by thousands of Canadian firms of all sizes and in all sectors.

The Guide will help you to:

  • assess your company's export readiness
  • create an export marketing plan
  • research and select your target market
  • realize the benefits of free trade agreements
  • identify delivery methods for your target market
  • develop a sound financial plan
  • understand the key legal aspects of international trade
  • apply corporate social responsibility practices

Access this free Step-by-Step Guide to Exporting*
*Account required

Not yet registered? Sign up today.

Your one-time registration gives you access to all TCS publications, guides and market reports available through MY TCS.

Introduction

Welcome to exporting

The Canadian Trade Commissioner Service (TCS) is pleased to introduce the new Step-by-Step Guide to Exporting, an essential reference tool for all Canadian companies currently active or interested in exploring business opportunities in international markets. The Guide provides insight gathered from trade commissioners around the world — Canada’s most comprehensive network of international trade professionals.

Whether you’re doing business in established markets, such as the E.U. and U.S., or considering reaching out to markets like China, India, South Korea, Colombia or Brazil, global markets offer you access to new customers, revenue and ideas. They also provide you with the flexibility to spread your business risk and extend the lifecycle of your products and services. These advantages are not possible when you sell only to a smaller consumer market in Canada.

Trading abroad can boost your company’s profile, credibility and bottom line. Companies that export their products or services sell more, and are more profitable than those that don’t. Whatever your company size or sector, the rewards from selling your products and services overseas can have exponential returns.

The following Guide is intended to help prepare you to take your business to the world. Our global team of trade commissioners are located in more than 160 cities worldwide to guide your journey and support your export success.

Learn more

See how Trade Commissioners help companies make better, timelier and more cost-effective decisions to achieve their goals abroad.

Watch the video

Access this free Step-by-Step Guide to Exporting*
*Account required

Not yet registered? Sign up today.

Your one-time registration gives you access to all TCS publications, guides and market reports available through MY TCS.

Step 1 – Getting started: assessing your export potential

Examining the basics of exporting. Evaluate your readiness with fifteen questions.

  • 1.1 Exporting: What's in it for you
  • 1.2 Are you ready?
  • 1.3 Evaluating your export potential
  • 1.4 International business and science, technology and innovation
  • 1.5 Export quiz: are you ready?

Access this free Step-by-Step Guide to Exporting*
*Account required

Not yet registered? Sign up today.

Your one-time registration gives you access to all TCS publications, guides and market reports available through MY TCS.

Step 2 – Globalization: linking to global value chains

Connect to the world’s top suppliers. See how value chains link your business to the world.

  • 2.1 About globalization
  • 2.2 Understanding global value chains
  • 2.3 Growth of global value chains
  • 2.4 GVCs and Canadian exporters
  • 2.5 GVCs and your business

Access this free Step-by-Step Guide to Exporting*
*Account required

Not yet registered? Sign up today.

Your one-time registration gives you access to all TCS publications, guides and market reports available through MY TCS.

Step 3 – Charting your route: developing your export plan

Planning starts at home before you export. Determine how to draft and maintain an evergreen plan.

  • 3.1 Why plan?
  • 3.2 Foundation: your business plan
  • 3.3 Building on the foundation: your export plan

Access this free Step-by-Step Guide to Exporting*
*Account required

Not yet registered? Sign up today.

Your one-time registration gives you access to all TCS publications, guides and market reports available through MY TCS.

Step 4 – Setting out: identifying your target market

Selecting a target market can make or break success. Become effective in targeting the right market.

  • 4.1 Understanding international market research
  • 4.2 Types of market research
    • 4.2.1 Secondary research
    • 4.2.2 Primary research
    • 4.2.3 Online resources
    • 4.2.4 Profiling potential markets

Access this free Step-by-Step Guide to Exporting*
*Account required

Not yet registered? Sign up today.

Your one-time registration gives you access to all TCS publications, guides and market reports available through MY TCS.

Step 5 – Reaching the customer: developing your export marketing strategy

All markets are not the same. Understand how to adapt your strategy to address cultural differences.

  • 5.1 Understanding export marketing plans
  • 5.2 The many Ps of international marketing
  • 5.3 Building your export marketing plan
  • 5.4 Setting prices
    • 5.4.1 Market demand
    • 5.4.2 Competition
    • 5.4.3 Pricing strategies
    • 5.4.4 Pricing checklist
  • 5.5 Promotion
  • 5.6 Marketing tools

Access this free Step-by-Step Guide to Exporting*
*Account required

Not yet registered? Sign up today.

Your one-time registration gives you access to all TCS publications, guides and market reports available through MY TCS.

Step 6 – Opening the door: entering your target market

Developing your market-entry strategy. Learn how Free Trade Agreements benefit your planning.

  • 6.1 Understanding entry strategies
  • 6.2 Refining your entry strategy
  • 6.3 Methods of market entry
    • 6.3.1 Direct exports
    • 6.3.2 Indirect exports
    • 6.3.3 Partnerships
    • 6.3.4 Acquisitions and investments
    • 6.3.5 Selling to foreign governments
    • 6.3.6 Selling to multinational corporations
  • 6.4 Free trade agreements
    • 6.4.1 Navigating the global trading environment
    • 6.4.2 Advantages of FTAs
    • 6.4.3 Market access for goods: an FTA’s ‘bread and butter’
    • 6.4.4 It’s not just about tariffs
    • 6.4.5 Let’s get back to the rules
    • 6.4.6 What else do you need to know?
  • 6.5 Evaluating use of intermediaries
    • 6.5.1 Agents and representatives
    • 6.5.2 Trading houses
    • 6.5.3 Foreign distributors
  • 6.6 Selecting the right intermediary

Access this free Step-by-Step Guide to Exporting*
*Account required

Not yet registered? Sign up today.

Your one-time registration gives you access to all TCS publications, guides and market reports available through MY TCS.

Step 7 – Shippers and shipping: delivering the goods

Getting goods to market can be challenging. Become efficient in managing export logistics.

  • 7.1 International trade regulations
  • 7.2 Export declarations
  • 7.3 Export permits
  • 7.4 Delivering products
  • 7.5 Freight forwarders and brokers
  • 7.6 Packing your goods
  • 7.7 Labels and marks
  • 7.8 Transportation insurance
  • 7.9 Export documentation
    • 7.9.1 Shipping documents
    • 7.9.2 Collection documents
  • 7.10 Duty deferral and duty relief
  • 7.11 Delivering services: How it's different

Access this free Step-by-Step Guide to Exporting*
*Account required

Not yet registered? Sign up today.

Your one-time registration gives you access to all TCS publications, guides and market reports available through MY TCS.

Step 8 – Identifying your export financing requirements

Understanding risks and protecting from shortfalls. Discover financing opportunities to support export success.

  • 8.1 Understanding the risks of export financing
  • 8.2 Leveraging capital
  • 8.3 Where to get financial help
  • 8.4 Methods of collecting payment
    • 8.4.1 Cash in advance
    • 8.4.2 Letters of credit
    • 8.4.3 Documentary credit
    • 8.4.4 Documentary collection
    • 8.4.5 Open account
  • 8.5 Insuring against non-payment

Access this free Step-by-Step Guide to Exporting*
*Account required

Not yet registered? Sign up today.

Your one-time registration gives you access to all TCS publications, guides and market reports available through MY TCS.

Step 9 – The fine print: understanding the legal side of international trade

Interpreting the rules of engagement can be complex. Master how to safeguard your goods and services.

  • 9.1 Understanding international contracts
  • 9.2 Understanding ’proper law’
  • 9.3 Contracts for sale of goods
    • 9.3.1 Transfer of title and effects of transfer
    • 9.3.2 Delivering goods
    • 9.3.3 Acceptance or refusal of goods
    • 9.3.4 Unpaid seller's rights
  • 9.4 Contracts for sale of services
  • 9.5 Negotiating in other business cultures
  • 9.6 Corporate social responsibility
    • 9.6.1 Operating according to CSR principles
    • 9.6.2 CSR and corruption
  • 9.7 Meeting international standards
  • 9.8 Protecting IP rights
  • 9.9 Resolving disputes

Access this free Step-by-Step Guide to Exporting*
*Account required

Not yet registered? Sign up today.

Your one-time registration gives you access to all TCS publications, guides and market reports available through MY TCS.

Step 10 – Selling online: E-commerce for exporters

Taking advantage of the internet is easy. Access new markets from the comfort of home.

  • 10.1 Understanding e-commerce
  • 10.2 E-exporting: using the Internet to export
  • 10.3 Applications and benefits
  • 10.4 Assessing your e-commerce potential
  • 10.5 Localization
  • 10.6 Technical side of e-commerce
  • 10.7 Finding e-leads
  • 10.8 Checking e-leads
  • 10.9 E-payments
  • 10.10 Supporting your online customers
  • 10.11 Social media networks

Access this free Step-by-Step Guide to Exporting*
*Account required

Not yet registered? Sign up today.

Your one-time registration gives you access to all TCS publications, guides and market reports available through MY TCS.

Appendices

Building your export toolkit. Add to your knowledge with checklists, resources, and commonly used trade terms.

  • Appendix A – Your exporting checklist
  • Appendix B – Resources for exporters
  • Appendix C – Glossary of international trade terms

Access this free Step-by-Step Guide to Exporting*
*Account required

Not yet registered? Sign up today.

Your one-time registration gives you access to all TCS publications, guides and market reports available through MY TCS.