Step-by-Step Guide to Exporting

The Step-by-Step Guide to Exporting is intended to help you learn about the world marketplace and how your company can do business there. It concentrates on the overall principles of exporting and describes the processes that businesses commonly use to develop export strategies tailored to their needs. Among other things, the guide will help you:

  • Assess your company's export readiness
  • Build an export plan
  • Research and select your target market
  • Create an export marketing plan
  • Determine the best methods of delivering your product or service to your target market
  • Develop a sound financial plan
  • Understand the key legal aspects of international trade

Getting ready to do business outside Canada is a complex undertaking. But the basic principles of exporting are quite straightforward and thousands of Canadian firms of all sizes and in all sectors have learned to use them successfully. With careful planning and a solid commitment to becoming an exporter, your company can join them in the global marketplace.


Some "Tips" were adapted from the Canadian Trade Commissioner Service publication, Expand Your Horizons. Some "Pitfalls" were adapted from material from Export Development Canada. "Export Myths" were adapted from Exporting Basics by Maurice Kogon, Director, Centre for International Trade Development, El Camino College, Torrance, CA, USA.


This information is to be considered solely as a guide and should not be quoted as, or considered to be, a legal authority. It may become obsolete in whole or in part at any time without notice.

ISBN: FR5-27/2008E-PDF
Catalogue no.: 978-0-662-48363-2

Please Note

The information provided in the Step-by-Step Guide to Exporting is general in nature. To ensure that your particular needs are met, always consult specialists such as the trade commissioners of the Regional Offices of Foreign Affairs, Trade and Development Canada.

1-888-306-9991 (toll free in Canada and the United States)

613-944-9991 (in the National Capital Region and outside Canada), or call a Canada Business Network Information Officer at 1-888-576-4444.