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Two ways to keep your business connected and informed

Part of a company's success is based on the strength of its network. Here are two ways Canadian business women can network with like-minded business professionals and gain the key market insight companies need to succeed abroad.

The Business Women in International Trade (BWIT) program of the Canadian Trade Commissioner Service (TCS) provides targeted support to Canadian business women through the vast Trade Commissioner Service network in Canada and internationally and by bringing together key stakeholders to support opportunities for women entrepreneurs globally.

The program is a conduit to an array of tools that can be leveraged by Canadian women exporters:

1. Join the new LinkedIn group for Business Women in International Trade (BWIT), organized by the Canadian Trade Commissioner Service (TCS).

The group brings together close to 500 entrepreneurs doing business abroad. Meet a mix of Canadian business professionals, trade commissioners, government partners, trade associations, academics and researchers — all interested in international commerce.

Get information on leadership development opportunities and new ways of thinking. Both men and women are encouraged to join the group to:

Sign up today.

2. Visit the BWIT website, a one-stop access to the information you need to export or expand your international efforts.

The site features a comprehensive list of top sources of export financing to support business women.

Under the Atlantic Canada Opportunities Agency's Women in Business Initiative, non-profit business organizations can receive funding offering women business owners the resources they need to grow their businesses and compete.

The Women's Enterprise Initiative Loan Program is a not-for-profit program launched by Western Economic Diversification Canada for the western provinces in an effort to facilitate the dismantling of barriers facing women entrepreneurs.

The Microlending for Women in Ontario program provides small loans to individuals to support personal entrepreneurship, helping low-income women start and build successful businesses.

While you are on the site, you can also download the Business Women in International Trade newsletter.

This annual newsletter provides a wealth of information, highlights how Canadian women have successfully grown their business in international markets, and connects women to a network of other women entrepreneurs. Last year's edition is focused on the emerging BRIC economies of Brazil, Russia, India and China. Staytuned for the 2013 edition to be launched in early April.

For more information, contact Business Women in International Trade: info@bwit.com.

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